MARKETING: SERVICES OFFERED

Foundation Media offers a variety of marketing packages to cater to your company’s needs.  Our 300+ member DJ and Hip Hop tastemaker mailing list can quickly be made aware of your product’s superiority through mailings and extensive e-mail and phone correspondence.  We can also work with you to create a press release, which can be sent to another mailing list of 300+ journalists/publications ranging from The Source to the Village Voice to the Washington Post.  In addition, we can use our strong connections with DJs and tastemakers, working one on one with them determine the best ways to market your product to their audience in their respective cities or college campuses.  This may include concert promotion, party promotion, prize give-aways, mix CD sponsorship, and a variety of other word of mouth and hand to hand promotions we can utilize. 

• Foundation Media works with top Hip Hop college radio DJs and other influential tastemakers in the top 200 U.S. markets and in Canada.  In addition to their radio work, these DJs and tastemakers promote events, throw parties, DJ in clubs, write for magazines, etc.  By targeting your product to these highly influential people and their audiences, you are directly targeting the 12-34 demographic and more specifically, the very important college market. 

• Foundation Media also works with a variety of “mix-show” DJs across the country.  These mix-show DJs can be found on major commercial radio stations in the top 75 markets in the U.S.  You will also find these DJs in the clubs, on stage during major concerts, in key Hip Hop publications, and often on popular TV shows on networks such as MTV and BET.

• Foundation Media believes strongly in “street” promotion through sponsorship of “mix CDs.”  These CDs, hosted by platinum and gold selling recording artists and backed by major record companies, deliver brand new music to tens of thousands of people on a weekly basis.  The mix CD is the newest phenomenon in the Hip Hop industry and can be found at all major Hip Hop events, record stores, clothing stores, Internet sites, and other Hip Hop outlets.  Each week the Hip Hop audience actively seeks out the newest mix CD.