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FOUNDATION
MEDIA: RADIO PROMOTIONS DIVISION
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Foundation Media has been very successful at creating awareness for artists and labels through a focused approach of radio airplay and tracking. Through years of radio experience, we have established excellent relationships with the top Hip Hop college and mix-show radio DJs and other influential tastemakers in the top 200 U.S. markets, as well as in Canada, Europe and Asia. We make sure to get your records into the hands of the best DJs and to get those records played and charted. In addition to their radio work, these DJs and tastemakers promote events, throw parties, DJ in clubs, write for magazines, and participate in other endeavors that can strengthen the awareness of your project.
Foundation Media has enjoyed a high level of success with our promotional efforts and has consistently earned Top 10 rankings in all the major Urban Trades (Rapnetwork.com, CMJ, RapAttackLives.com) for our clients.
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FOUNDATION MEDIA: RECENT PROJECTS |
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Artist:
Janelle Monae
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Title: "Tightrope"
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Label: Bad Boy/Atlantic |
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Project Specifics: Foundation Media teamed with Atlantic Records for the grassroots promotion of the lead single from Janelle Monae. The eclectic artist has established a devout fan base in the Hip Hop community and used the promotion of this single to launch The Arch Android album selling close to 30,000 copies with no extensive commercial promotion. In addition, Foundation then successfully launched phase two of the campaign with the remix featuring B.o.B. and Lupe Fiasco.
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Quote: WDBM - Randall - East Lansing, MI (Michigan State University)
"I like it a lot. It is different and dope which most music that's out now isn't either. I have liked all of her releases so far. She would be one I'm definitely keeping an eye on." |
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Artist:
Reflection Eternal
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Title: Revolutions Per Minute
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Label:
Blacksmith/Warner |
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Project Specifics: With the reunification of Reflection Eternal, Foundation Media worked extensively with Warner Brother Records, Blacksmith Music and Talib Kweli and Hi-Tek for the promotion of the new album. 10 years in the making the album featured several singles at the grassroots level including "Just Begun", "In this World", "Midnight Hour" and more. In addition to promoting the singles to radio Foundation also quarterbacked the grassroots promotion surrounding their US & Canada tour. The album is in stores now and sold almost 30,000 first week!
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Quote: CKUT - DJ Buddah Blaze - Montreal, QB (McGill University)
"Been playin' Just Begun and now In This World. Both are strong tracks." |
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PAST
PROJECTS |
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Artist:
MF Grimm
Title: "I am King"
Label: Day By Day Ent. |
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Project Specifics: After a four year break from the music scene MF Grimm and Day By Day Entertainment connected with Foundation Media for the promotion of his latest album "You Only Live Twice" which hit stores on May 18, 2010. Although taking time off to explore his second passion of comic book creation, Grimm definitely didn't miss a beat. Providing Foundation with new music Grimm was able to build a successful grassroots campaign to launch the new album which had the radio and blog worlds buzzing.
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Quote: DJ Food Stamp - Eugene, OR (U. of Oregon)
"Thank you for this. I miss this Dude! This joint is Fiyah!" |
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