RADIO PROMOTIONS: BENEFITS

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How does this benefit you?

• It serves as a key promotional tool to increase awareness that, when coupled with publicity, marketing and advertising, can increase record sales.

• We get your music on the radio in markets outside of label's/artist's hometown or region. In addition, through live artist interviews on air it enables the listener to make a connection with the artist.

• Our promotion leads to your music being charted on national college music charts.

• College radio often serves as a "launch pad" for artists seeking commercial radio play. Success at college makes the transition to mix-show much easier.

• Often the DJs at the stations are promoters, so if the record is well received by their audiences, it could create opportunities for live shows.

• Depending on the project, BDS spins can be accumulated at the mix-show level which shows evidence of strong play at commercial radio.

• Our final reports offer constructive feedback and opinions that can be used in planning, promoting, and marketing future releases.