LilBubblegum returns with his new single/video "rickys". The New Zealand rap artist has the underground scene in tow, sporting influences from $not, Night Lovell, and more. He has crafted his sound from a love of pop culture, fashion, DIY art, discord, gaming, and the internet. There will be and extensive digital marketing campaign in support. He's fresh off 5 key festival performances in NZ and his debut North American Tour.