This is the focus track from Phora’s album ‘The Butterfly Effect’. Highly anticipated. He has a tour at album release where he hits 5 cities (NY, LA, Chicago, etc) for free “first come, first serve” shows, with meet & greets and merch handouts. There is an aggressive pre-save campaign with contests rolling out to encourage participation in it, Tik Tok marketing, heavy paid ads at social media, a documentary series on the creation of the album, PR, podcast interviews set up and much more!